MHPR is a boutique PR, affiliate and influencer marketing agency for fashion, interiors, beauty and lifestyle brands

With over 14 years of industry experience, unrivalled connections, and a blend of strategic and creative expertise, we help both established and emerging brands elevate their visibility, build credibility, and leave a lasting impression on their target audience.

Our Services

  • An always on PR strategy designed to generate brand awareness, secure top-tier media coverage, and build credibility.

    Our approach includes the development of a bespoke strategy aligned with your brand's market position, objectives and budget.

    Our services encompass proactive media relations to secure editorial placements in the publications and platforms that matter most to your audience.

    We can also add on influencer marketing, content creation and product send-outs, strategically selecting brand-aligned creators to drive your brand's reach and desirability.

    Additionally, we offer affiliate marketing services to further incentivise publishers and influencers to talk about your brand, increasing visibility and commercial success.

    Minimum 6 month duration

  • Our PR Campaign service is perfect for launching a new collection, brand, or venue, providing a focused and impactful approach to amplify your brand's debut.

    We start with a bespoke strategy that aligns with your launch objectives and targets the right audience.

    We develop a compelling media release that captures your brand's story and resonates with key media outlets, then develop engaging targeted pitches to secure best n class coverage.

    Throughout the campaign, we provide dedicated support with a kickoff call, a mid-point call, and a wrap-up call, and email communication in between, to ensure alignment and address any needs. We monitor media coverage in real time, offering insights into your campaign’s reach and effectiveness.

    At the conclusion, we provide a detailed end-of-campaign report, summarising the results and impact, giving you a clear picture of your launch’s success.

    3 month duration

  • An influencer marketing strategy designed to elevate your brand's presence through strategic and impactful partnerships.

    Our services include organic/gifted collaborations, contra and paid partnerships, as well as User-Generated Content (UGC) initiatives.

    We tailor our approach to align with your brand's goals, ensuring each partnership drives meaningful engagement and results.

    We handle all aspects of talent engagement, from identifying the right creators to negotiating contracts and preparing detailed briefing documents. Our team also manages the content creation process, overseeing everything from initial concepts to final approvals, ensuring that all content authentically represents your brand and resonates with the target audience.

    Minimum 3 month duration

  • We create unforgettable experiences that leave a lasting impact on your brand's audience.

    We handle every detail, starting with event conceptualisation, where we bring your vision to life through a carefully curated moodboard and styling plan. Our team develops a targeted guest list, manages invitations and RSVPs, and liaises with venues and suppliers to ensure every element aligns with your brand's aesthetic and objectives.

    We oversee all aspects of the event, including menu planning, presentation content, and the management of speakers or hosts. From coordinating gift bags to managing bump-in and bump-out logistics, we ensure a seamless execution.

    On the day of the event, our team provides full event management, ensuring everything runs smoothly. Additionally, we handle media relations, including the development of press releases, to maximise coverage.

    After the event, we provide a comprehensive post-event report, offering insights and analysis on the event’s success and media impact.

Testimonials

  • “Meg is a true PR professional who understood the delicate needs of Bed Threads in its early stages and built multiple bespoke campaigns tailored to targeted outlets in our time working together. Not only did she over-perform, she was absolutely delightful to work with and never stopped working until she achieved the best possible result for my business. Thank you Meg for your hard work and dedication!”

    Genevieve Rosen, Founder of Bed Threads

  • “I couldn’t recommend Meg more highly. She is exceptional at what she does, dedicated and incredibly hard working. Hiring her was without a doubt one of the best business decisions we made last year.”

    Niccii Kugler, Founder of Nash + Banks

  • Working with Meg has been by far the most rewarding relationship in our business history so far. Being a start up it can be hard to find PR agencies that understand what a start up needs and how to get the most out of the budget. Meg does this perfectly and enthusiastically knowing we all have to start somewhere. We love working with Meg and will continue to do so for years to come!”

    Tessa Carroll, Founder & Creative Director of A_C Official and The Common Good Company

  • “Meg is a real standout when it comes to public relations professionals who can offer exciting content ideas and deliver on them in a timely and professional manner. She’s always willing to go the extra mile to assist journalists like me with queries and interviews with talent. Professionalism aside, Meg is a really lovely person who’s a delight to work with.”

    Edwina Carr Barraclough, E-commerce Content & Strategy at News.com.au

  • “Working on an online publication means I need info, quotes and pictures basically yesterday, and Meg never fails to deliver to help meet deadlines. Beyond her efficiency, she’s a delight to work with.”

    Carli Alman, Freelance Beauty Editor and Host of That Beauty Podcast

  • “I’ve been fortunate to have worked with Meg on numerous influencer activations over the last few years and her professionalism and attention to detail has ensured the success of those campaigns. A pleasure to work with throughout all aspects of the campaign implementation, Meg is a fair negotiator and takes the time to understand both client and talent requirements, enabling a truly authentic outcome to be delivered for both parties.”

    Jill Birmingham, Influencer & Partnerships Director at Max Connectors

  • “I have worked collaboratively with Meg on PR and WOM strategies for years and love her holistic approach to PR that not only means she is a pleasure for publishers to work with, but also results in tangible business outcomes for her clients. As the Australian PR industry has evolved over the years, she has always kept ahead of the game, whether that be with influencer outreach or the latest best practice digital strategy. She just gets it.”

    Laina O'Donnell, Commercial Director of WOM Network

  • “When Meg and I first met I immediately knew there was plenty going on upstairs. Meg is an intelligent operator, a great listener who is also very personable. I call this a triple threat. Through my dealings with her I have found her to be open to new ideas, a critical and creative thinker and a joy to work with. I wish her the very best in her new business.”

    Natasha Cormier, National Head of Trade Marketing at News Corp Australia

  • “Meg is an absolute pleasure to work with. She is generous with both her time and expertise, always willing to go above and beyond to make things happen. I can’t wait to work with her on a project again soon!”

    Sharon Farrell, Influencer and Makeup Artist

  • “I’ve had the pleasure of working with Meg for years now. Always professional, courteous and efficient, Meg is the ultimate publicist and events specialist who executes each task seamlessly – a true delight to work with.”

    Eleanor Pendleton, Founder & Publisher of Gritty Pretty